Atelier Society is a revolutionary fitting service  that revolutionize the e-commerce shopping experience. Atelier Society eliminates provides fit feedback to customers sharing how the clothing item they are interested in will fit in person (too long, too short, too large in the waist, etc.), and offers fit accommodations through its just-in-time tailoring service, which allows apparel to be tailored before it arrives at customer’s doors.

Atelier Society ensures that when customers receive apparel, the apparel is precisely the size, fit, and length the customer expects.

Who We Are

We are two friends who had a crazy idea: when you buy clothing online, it should fit!

We've had successful careers, and have put those careers behind us to create a startup because of a sincere calling. We are fed up with the fit issues in the apparel industry and their negative impact on people and the environment. We have discovered a revolutionary solution that every single person we talk to wants us to use. We are committed to bringing Atelier Society to the world because we know we have struck gold with our innovative solution and we are the perfectly to bring this solution to market.

Our Founders

Image of Sophie Friedfeld-Gebaide, CEO of Atelier Society

Sophie friedfeld-gebaide

CEO

Our CEO, Sophie, is currently pursuing a master's degree in environmental management at Yale, and seamlessly blends her fashion industry, communications, and sustainability expertise. Her background includes professional styling at MM LaFleur, managing social media for NGOs, and overseeing a U.S. Congressman's correspondence program. Sophie's dedication is unparalleled, driven by her personal experiences. In her words, "I left Capitol Hill two years ago not just because I have a black belt in shopping, but because I was fed up with how clothing fit me and I knew I wasn’t the only one. Since then, I have been working to perfect a solution to this problem so many of us face."

Alvina Ding

COO

Our COO, Alvina Ding combines an exceptional background in fashion design with a deep expertise in business strategy and operations. After earning her MBA from the Yale School of Management and a degree in Fashion Design from Parsons,  Alvina founded SHUMINGYU, a design studio in New York. Her career includes experience at Oscar de la Renta's Atelier and in business intelligence and client strategy at Christie's. Alvina’s journey is fueled by her passion for both the creative and strategic aspects of the fashion industry, making her a pivotal part of Atelier Society’s mission.