Our Founders

Image of Sophie Friedfeld-Gebaide, CEO of Atelier Society

Sophie friedfeld-gebaide


Our CEO, Sophie, is currently pursuing a master's degree in environmental management at Yale, and seamlessly blends her fashion industry, communications, and sustainability expertise. Her background includes professional styling at MM LaFleur, managing social media for NGOs, and overseeing a U.S. Congressman's correspondence program. Sophie's dedication is unparalleled, driven by her personal experiences. In her words, "I left Capitol Hill two years ago not just because I have a black belt in shopping, but because I was fed up with how clothing fit me and I knew I wasn’t the only one. Since then, I have been working to perfect a solution to this problem so many of us face."

olivia burca


Our COO, Olivia, brings technology, fashion and supply chain experience. Olivia began her career in fashion design with a degree from Parsons and further studies at Central Saint Martins. She’s worked for brands that include The Row, Yeezy, and Alice and Olivia. She later transitioned to the tech industry where she was deeply involved in operations, supply chain, and material innovation. Notably, she spearheaded sustainability efforts for Logitech, G. In Olivia’s words, “This insight allows me to play a pivotal role in ensuring that our solutions resonate with and cater to the unique needs of consumers.”